About Us

Yool was founded on a fairly straightforward, but unexplored realization: the items that dot our daily lives can be a whole lot better.

With that single idea in mind, we went about developing a collection of goods deeply rooted in smart, purposeful design that’s as much a joy to use as it is great at doing the job.

And, just as important, we do it without charging a premium. Because part of making things better is finding ways to make them accessible as well.



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